top of page
A/B Tests Ideas

Delete Up to 10% of Features

Remove less noticeable features (up to 10%) while maintaining the same price. This helps reduce costs without customers noticing the change, as small reductions are unlikely to impact user experience significantly.

Demonstrate Per-Day Cost

Break down monthly or yearly subscription costs into daily equivalents to make prices seem smaller and more affordable. This leverages the anchoring effect, where users perceive smaller daily amounts as more reasonable.

Display a Higher Price First

Show a higher-priced option first to anchor users’ perceptions. Subsequent prices will appear more reasonable in comparison, increasing the likelihood of users choosing mid-tier or lower-priced options.

Exit Pop-Up for Abandoned Carts

Trigger an exit pop-up when users attempt to leave their cart without completing the purchase. The pop-up can remind them of what they’ll lose and offer incentives like discounts or free shipping to encourage completion.

Display an Exit Pop-Up to Engage Visitors Before They Leave

An exit pop-up is a proactive tool designed to re-engage users when they show intent to leave your website. Often, visitors leave without finding what they are looking for, or after only exploring one or two pages. By implementing an exit pop-up, you can deliver a targeted message to capture their attention just before they close the tab or browser. This pop-up could include valuable information, a call-to-action (CTA), or even a compelling offer to encourage them to stay, take action, or return later.

Exit pop-ups are an effective way to reduce bounce rates, increase conversions, and gather leads by providing visitors with options or incentives that resonate with their intent.

Contextual Testimonials

Add contextual details (e.g., name, location, photo) to testimonials to make them more relatable and credible. This helps users connect with the reviewers and builds trust in the product or service.

Grouped Testimonials

Display multiple testimonials together to create a stronger impression. Grouping testimonials helps users focus on the overall positive sentiment rather than individual reviews, increasing trust and credibility.

Expert Reviews for Endorsements

Use reviews from industry experts or well-known publications to add authority and credibility to your product. This leverages social proof and increases trust in your brand.

Tailored USPs for Target Customers

Customize your Unique Selling Propositions (USPs) to resonate with your ideal customer. Focus on their specific pain points and desires to make your product more appealing.

Daily/Monthly Price Breakdown

Break down costs into smaller increments (e.g., per day or month) to reduce perceived expense. This makes the price seem more affordable and encourages users to commit to the purchase.

Display Number of "Likes"

Show social proof by displaying the number of likes, shares, or purchases next to your product. This encourages users to follow the crowd and increases the likelihood of conversion.

Use Inclusive Language ("We")

Use inclusive language like "we" or "our" to make users feel part of a community. This creates a sense of connection and trust, making users more likely to engage with your brand.

© 2025 by StepUp Digital Pvt Ltd.

bottom of page