Contextual Testimonials

Add contextual details (e.g., name, location, photo) to testimonials to make them more relatable and credible. This helps users connect with the reviewers and builds trust in the product or service.

Best Practices

Use real photos and authentic quotes. Ensure testimonials align with your target audience’s demographics and preferences.

Examples

A fitness app shows, "John from New York lost 20 lbs in 3 months!"

Psychology Behind This Test

Social Proof. Social Cognition

Medium

What would be the impact on conversions?