Use Inclusive Language ("We")

Use inclusive language like "we" or "our" to make users feel part of a community. This creates a sense of connection and trust, making users more likely to engage with your brand.

Best Practices

Use "we" in CTAs, testimonials, and product descriptions. Ensure the tone aligns with your brand voice.

Examples

A fitness brand says, "We’re here to help you achieve your goals."

Psychology Behind This Test

Social Cognition

Medium

What would be the impact on conversions?