Display an Exit Pop-Up to Engage Visitors Before They Leave
An exit pop-up is a proactive tool designed to re-engage users when they show intent to leave your website. Often, visitors leave without finding what they are looking for, or after only exploring one or two pages. By implementing an exit pop-up, you can deliver a targeted message to capture their attention just before they close the tab or browser. This pop-up could include valuable information, a call-to-action (CTA), or even a compelling offer to encourage them to stay, take action, or return later.
Exit pop-ups are an effective way to reduce bounce rates, increase conversions, and gather leads by providing visitors with options or incentives that resonate with their intent.
Best Practices
Personalized Messaging - Tailor the content of the pop-up to the user's browsing behavior. Keep It Short and Clear, Offer Value
Use intelligent exit-intent technology to detect when a user is about to leave.
Use an eye-catching design, but ensure it is not intrusive or disruptive. Make the CTA button prominent and clickable. Provide an Easy Way to Close.
Examples
Show a Lead Magnet for Newsletter Subscription - A visitor is reading a blog post but shows intent to leave without exploring other sections.
Psychology Behind This Test
Loss Aversion
Medium
What would be the impact on conversions?