Demonstrate Per-Day Cost

Break down monthly or yearly subscription costs into daily equivalents to make prices seem smaller and more affordable. This leverages the anchoring effect, where users perceive smaller daily amounts as more reasonable.

Best Practices

Display the daily cost prominently alongside the total price. Use clear, simple language to explain the breakdown.

Examples

A streaming service shows "$5/month = $0.16/day" to emphasize affordability.

Psychology Behind This Test

Perceived Value Pricing / Psychology of Consumption Anchoring Effect

Medium

What would be the impact on conversions?