Exit Pop-Up for Abandoned Carts

Trigger an exit pop-up when users attempt to leave their cart without completing the purchase. The pop-up can remind them of what they’ll lose and offer incentives like discounts or free shipping to encourage completion.

Best Practices

Use persuasive language and a clear CTA. Offer a time-sensitive discount or free shipping to create urgency.

Examples

An eCommerce site shows, "Wait! Your cart will be cleared. Complete your purchase now for 10% off!"

Psychology Behind This Test

Loss Aversion Commitment and Consistency / Sunk Cost Effect

Medium

What would be the impact on conversions?