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Display a Higher Price First
Show a higher-priced option first to anchor users’ perceptions. Subsequent prices will appear more reasonable in comparison, increasing the likelihood of users choosing mid-tier or lower-priced options.
Best Practices
Ensure the higher price is credible and justifiable. Use this strategy for tiered pricing models.
Examples
A software company shows a premium plan at $199/month first, followed by a standard plan at $99/month.
Psychology Behind This Test
Anchoring Effect
High
What would be the impact on conversions?
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