Key psychological principles used to influence user behavior and improve website conversions rate.
Magnitude Encoding Process
People process large numbers differently than small ones. Simplifying large numbers (e.g., “1K” instead of “1000”) improves comprehension and makes information more relatable.
Familiarity breeds preference. Repeated exposure to a brand or product increases liking and trust, making retargeting and consistent messaging effective strategies.
Metaphors simplify complex ideas by relating them to familiar concepts. Using relatable metaphors in messaging helps users understand and connect with products or services.
People seek clarity in some contexts and excitement in others. Balancing clear information with elements of surprise caters to both needs, enhancing user experience.
Spending money feels unpleasant, especially when the cost is salient. Minimizing payment friction and emphasizing value can reduce this discomfort and encourage purchases.
Too many options can overwhelm users, leading to decision paralysis. Limiting choices streamlines decision-making and increases the likelihood of conversion.
Breaking prices into smaller components makes them seem less daunting. Showing base prices first, then adding fees or extras, reduces sticker shock and improves perceived affordability.
Value perception drives willingness to pay. Highlighting premium features, benefits, or comparisons with competitors justifies higher prices and increases perceived value.
Attractive visuals draw attention and create positive associations. Using high-quality images and appealing design elements enhances user engagement and trust.
Easy-to-process information is more persuasive and memorable. Simplifying design, language, and navigation reduces cognitive load and improves user experience.
People resist being told what to do. Using suggestive language (e.g., “You might like”) instead of commands reduces resistance and encourages voluntary action.
