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Turn Customer Doubts into Sales: A Quick Guide to Objection Handling and Improve Conversion Rates
Objection handling in marketing refers to the process of addressing and overcoming potential customers' concerns or hesitations about a...

Vinay Sharma
May 21, 20243 min read
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The Power of First Impressions: How to Hook Your Audience with the Anchoring Effect
Imagine walking into a store and seeing a luxurious watch priced at Rs. 500,000. Suddenly, a seemingly ordinary watch next to it for Rs....

Vinay Sharma
May 18, 20244 min read
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10 Secrets to Supercharge Your Lead Form Conversions!
Testing different elements of a lead form can significantly improve conversion rates. Here are 10 elements you can consider testing: Form...

Vinay Sharma
Apr 12, 20242 min read
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Science-Backed Strategies to Optimize Web Lead Forms for Higher Conversions
Lead forms play a crucial role in capturing valuable information from potential customers. Optimising these forms can significantly...

Vinay Sharma
Feb 19, 20244 min read
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Global Leaders on Testing & Experimentation
Forget certainty, embrace curiosity! These leaders know the secret sauce for success in the digital world: constant learning through...

Vinay Sharma
Feb 13, 20241 min read
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Leveraging Behavioral Psychology in Improving Website Conversions (CRO): Key Principles and Examples
In the bustling digital landscape, websites compete fiercely for attention, and ultimately, conversions. While design aesthetics and...

Vinay Sharma
Feb 13, 20245 min read
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