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Use Relatable Images to Build Trust
Images that reflect your target audience’s lifestyle create a stronger connection.
Best Practices
Choose images that reflect your audience’s demographics and lifestyle.
Examples
1. A fitness app shows a middle-aged woman exercising at home.
2. A DIY brand features a young couple renovating their kitchen.
Psychology Behind This Test
Picture Superiority Effect
Attentional bias
High
What would be the impact on conversions?
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