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Use Real Photos in Testimonials

Adding real human images to testimonials makes them more credible and relatable. People connect emotionally with visuals, and seeing a face builds trust faster than just reading a name.

Best Practices

Use high-quality, authentic images of real customers. Ensure the photos align with your brand’s tone and style. Pair testimonials with short, impactful quotes.

Examples

<p class="font_8">1. A fitness app displays a testimonial with a &nbsp;&nbsp;photo of a smiling user and the quote, "Lost 20 lbs in 3 months—thank &nbsp;&nbsp;you!"</p>
<p class="font_8"><br></p>
<p class="font_8">2. An eCommerce site shows a customer holding a purchased product with the &nbsp;&nbsp;caption, "Love my new jacket—perfect fit!"</p>

Psychology Behind This Test

Social Proof

High

What would be the impact on conversions?

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