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Use Face Images to Guide Attention Toward CTAs
Faces naturally draw attention, but their gaze can direct users toward key elements like CTAs.
Best Practices
Ensure the face is looking toward the CTA. Use natural, relatable expressions.
Examples
1. A landing page features a person looking at the "Sign Up" button.
2. An ad shows a smiling customer gazing toward the "Shop Now" CTA.
Psychology Behind This Test
Attention Ratio Gaze Cueing
Medium
What would be the impact on conversions?
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