Use a Decoy Product to Influence Purchasing Decisions

Adding a higher-priced decoy product makes mid-tier options seem more valuable.

Best Practices

Ensure the decoy is priced significantly higher but offers minimal additional value.

Examples

1. A software company offers Basic (10),Premium(10),Premium(20), and Pro (50)plans,withProactingasthedecoy.<br>2.AcoffeeshopoffersSmall(50)plans,withProactingasthedecoy.<br>2.AcoffeeshopoffersSmall(3), Medium (4),andLarge(4),andLarge(7) sizes, with Large as the decoy.

Psychology Behind This Test

Decoy Effect

High

What would be the impact on conversions?