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Show Products in Use to Create Emotional Connections
Contextualizing product images helps users visualize themselves using the product.
Best Practices
Use lifestyle images or videos that reflect your target audience’s daily life.
Examples
1. A kitchen gadget is shown being used in a home kitchen.
2. A travel bag is displayed in an airport setting.
Psychology Behind This Test
Visual Depiction Effect
High
What would be the impact on conversions?
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