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Raise Prices of Older Products When Launching New Ones
Increasing the price of older products when introducing new ones makes the new products seem more reasonably priced.
Best Practices
Position older products as premium or limited-edition items. Highlight the value of new products.
Examples
1. A smartphone brand increases the price of last year’s model when launching a new version.
2. A fashion retailer raises the price of last season’s collection during a new launch.
Psychology Behind This Test
Anchoring Effect
Medium
What would be the impact on conversions?
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