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Personalize Discounts with User Names or Details
Personalized discounts make users feel special and increase engagement.
Best Practices
Use the customer’s name or location to create a personalized experience.
Examples
1. An email reads, "John, enjoy 20% off your next purchase!"
2. A website displays, "Welcome back, Sarah! Here’s a special discount for you."
Psychology Behind This Test
Social Cognition
Medium
What would be the impact on conversions?
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