Highlight CTAs with White Space

Surrounding your CTA with white space makes it stand out and draws attention.

Best Practices

Surround CTAs with ample white space to make them the focal point. Avoid placing competing elements nearby.

Examples

1. A landing page places the "Get Started" button in the center with plenty of space around it.
2. An eCommerce product page isolates the "Add to Cart" button with white space to draw attention.

Psychology Behind This Test

Von Restorff Effect.
Processing Efficacy

Medium

What would be the impact on conversions?