Hide Currency Symbols to Reduce Spending Anxiety

Removing currency symbols (e.g., $, €) from prices can make spending feel less painful.

Best Practices

Ensure the price is still clear. Use this tactic for premium or subscription-based products.

Examples

1. Display "50" instead of "50"foraluxurywatch.<br>2.Show"10/month"insteadof"50"foraluxurywatch.<br>2.Show"10/month"insteadof"10/month" for a subscription service.

Psychology Behind This Test

Pain of Paying

Medium

What would be the impact on conversions?