Explain the Logic Behind Promotions

Provide a clear reason for discounts (e.g., clearance sale, limited time) to make them more appealing. This helps users understand the value of the promotion and reduces skepticism.

Best Practices

Use clear, honest language. Highlight the urgency or exclusivity of the offer.

Examples

An eCommerce site says, "Clearance Sale: Save up to 50% on last season’s styles."

Psychology Behind This Test

Perceived Value Pricing. Reference Pricing

Medium

What would be the impact on conversions?