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Enhance CTAs with Visual Effects
Use visual effects like borders, bevels, or shadows to make CTAs stand out and look clickable. This improves usability and increases the likelihood of users clicking on the CTA.
Best Practices
Test different visual effects to see which performs best. Ensure the CTA contrasts with the background.
Examples
A "Sign Up" button with a shadow effect.
Psychology Behind This Test
Representativeness Heuristic
Medium
What would be the impact on conversions?
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