Engage Users with a Simple Task

Start with an easy task to build momentum before asking for more. This creates a sense of accomplishment and encourages users to continue engaging with your site.

Best Practices

Use simple, clear questions or tasks. Gradually increase the complexity of subsequent tasks.

Examples

A survey begins with, "Did you find what you were looking for?"

Psychology Behind This Test

Zeigarnik Effect / Processing Efficacy / Foot-in-the-door Technique

Medium

What would be the impact on conversions?