Enable 1-Click "Add to Basket"

A 1-click "Add to Basket" option speeds up the purchasing process, reducing friction and the negative feelings associated with spending money.

Best Practices

Ensure the 1-click option is easy to find and use. Provide a confirmation message to reassure users.

Examples

1. An online bookstore allows users to add books to their cart with one click.
2. A fashion retailer offers a 1-click "Buy Now" option for returning customers.

Psychology Behind This Test

Pain of Paying

Medium

What would be the impact on conversions?