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Add Arrows to CTAs to Indicate Action

Arrows on CTAs convey movement and encourage users to take the next step.

Best Practices

Use simple, directional arrows. Ensure they align with the overall design.

Examples

1. A "Sign Up →" button with a right-pointing arrow.
2. A "Learn More ↓" button with a downward arrow.

Psychology Behind This Test

Representativeness Heuristic 

Medium

What would be the impact on conversions?

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