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Add "Free" to Your Call-to-Action (CTA)
The word "free" triggers positive emotions and reduces the psychological resistance to spending money.
Best Practices
Use the word "free" prominently but honestly. Ensure the offer is genuinely free or includes a free trial.
Examples
1. Change "Download" to "Download for Free" on a software landing page.
2. Replace "Sign Up" with "Try 30 Days Free" on a subscription service.
Psychology Behind This Test
Pain of Paying
Medium
What would be the impact on conversions?
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