Key psychological principles used to influence user behavior and improve website conversions rate.
Psychology of Consumption
People derive satisfaction from the act of consuming. Highlighting the experience of using a product, rather than just its features, increases its perceived value and appeal.
People remember the most recent information better. Placing key messages or CTAs at the end of content ensures they are more likely to be retained and acted upon.
People feel obliged to return favors. Offering free resources, discounts, or valuable content encourages users to reciprocate by taking desired actions.
Comparing prices to a reference point (e.g., original price) influences perceived value. Showing discounts or savings highlights affordability and encourages purchases.
People judge likelihood based on stereotypes or familiar patterns. Using relatable examples or familiar scenarios builds trust and simplifies decision-making.
Limited availability increases desire. Phrases like “Limited stock” or “Only 2 left” create urgency and prompt users to act quickly to avoid missing out.
Belief in one’s ability to succeed drives action. Providing clear instructions, success stories, or testimonials boosts user confidence and encourages conversions.
People remember the first and last items in a list better. Placing key elements at the beginning or end of content ensures they are more likely to be retained and acted upon.
People learn and make decisions by observing others. Showcasing user-generated content, testimonials, or case studies builds trust and encourages action.
People evaluate themselves by comparing themselves to others. Highlighting popular or trending products taps into this tendency, driving engagement and conversions.
